Responsible consumption

We guide consumers to enjoy alcohol and other products in moderation, bearing in mind that there are also people who want to abstain from alcohol. In line with our strategy, we are constantly increasing the number of non-alcoholic products.

Olvi Group aims to organize activities to support responsible drinking in each of its countries of operation annually. We also cooperate closely with national and international operators and organisations to promote the moderate consumption of alcohol.

Our target is that in 2025, we will communicate the responsibility and sustainability of our products to consumers with different actions throughout all product groups to promote a responsible drinking culture. The actions may focus on, for example, the promotion of moderate alcohol consumption, developing healthier contents, and including the circular economy into the products’ materials and production.